QUIT BECAUSE

SMOKING PREVENTION CAMPAIGN

Quit Because needed a communication vehicle to inform young people about the effect smoking has on their lungs. A interactive approach was taken making the educational journey more interesting. The content includes real life smoking stories through pop-up pages, 3D images and comic book style cartoons. All of these interactive aspects aim to encourage young people to make their own educated choices about tobacco use.

Lee Garton were hired to collaborative on this project.