SMOKING PREVENTION CAMPAIGN
Smokescreen is an intervention campaign targeting 11 to 15 year olds with the aim of reducing the uptake of cigarette smoking. The creative approach was “San Andreas meets Goodfellas” - a mafia style theme - to engage young people and expose the corrupt tobacco industry. Printed on newsprint to give it a more grainy and urban feel.
Luke Kurbalija and Lee Garton was hired to collaborative on this project.