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How inform Gen Z on brands discounts and create high user engagement during this busy period?
Insights into Gen Z’s engagement habits shaped a strategy driven by energy, fun, and nostalgia.

Effortlessly adaptable across different phases and global translation.



The interactive sticker book taps into trends, using surprise and FOMO to refresh offers in real time.
Creating high engagement and shareable moments.

Each round a new colour wave was introduced, reducing campaign fatigue.

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